Attention-grabbing filters: Creative visual additions will spice up a conversation with friends.Instant AR: take advantage of the power of augmented reality that is now at your fingertips.By adopting Snap’s add-ons in the form of Camera Kit, Bitmoji and Creative Kit on Viber, additional ways are provided to connect Viber users even closer and make their communication more meaningful and enjoyable. Viber Lenses are a special addition to the existing collection of stickers on the application, which allows users to visually express themselves while chatting.

Personal and group chats on Viber are provided with end-to-end encryption, so that users know that their communication is always private and secure. Viber is a call and messaging app that connects people and allows them to express themselves creatively – no matter where they are. Custom Lenses will increase activity between users and favorite brands on the Viber platform. The World Wide Fund for Nature (WWF), FC Barcelona and the World Health Organization (WHO) are among the first Viber partners to offer their new Lenses on this messaging app.

The company plans to add another 300 Lenses by the end of the year, and businesses will have the opportunity to create their own exclusive Lenses on Viber. This innovation will offer users 30 new Viber Lenses, including animal masks and Viber characters, an underwater lens, etc. “Viber Lenses Powered by Snap” will enable Viber users for the first time video messages and photos enriched with the augmented reality function. Using Snap’s development tools, including Camera Kit, Creative Kit and Bitmoji, AR Objectives will be integrated into Viber – and content sharing on Snapchat will be enabled, as well as the creation of custom Bitmoji avatars on Viber. Viber as a global leader in cross-platform messaging and voice communication, it represents the magic of augmented reality through AR Objectives in its application through a partnership with Snap Inc.

The partnership between Rakuten Viber and Snap will enable the use of AR Objektiv in Viber video messages and photos WWF, FC Barcelona and WHO will be among the first to receive branded Viber Lenses

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